- The health services company rallies employees to pledge some time for others to see how they are coping during current challenging times
- The initiative aims to reinforce Cigna’s commitment to promoting stress care and mental wellness during unprecedented and challenging times
LONDON – 13 October, 2020 – Health services company Cigna Europe is launching a global initiative asking employees to pledge some time for others by ‘Checking In’ with at least two people to show support during the COVID-19 pandemic.
With this year’s World Mental Health Day (10 October) arguably the most important one yet, the new campaign aims to reinforce Cigna’s commitment to promoting stress care and mental wellness as the UK faces a mental health crisis due to COVID-19. Across its International Markets, more than 24,000 Cigna employees will take part w/c 12 October, using #MyCignaCheckIn to create a meaningful movement throughout its global workforce.
The initiative follows new figures released from Cigna’s COVID-19 Global Impact Study which shows that almost half (46%) of Brits feel that they lack companionship, and, worryingly, 55% feel that no one really knows them well. Almost a third (31%) don’t feel that they have people they can talk to, and over a quarter (29%) don’t feel there are people they can turn to. Over half (56%) of Brits think that COVID-19 will not go away and will be a seasonal disease.
The global research engaged more than 20,000 people across 11 key markets, including the United Kingdom, between January and August to more deeply understand the impact of the virus on the health and well-being of people around the world.
Arjan Toor, CEO, Cigna Europe, said: “We understand that COVID-19 has deeply impacted people’s health and well-being as we continue to navigate our way through uncertain times. As the pandemic continues to evolve the way we work and impact our daily lives, it is important that we remember to check in with our colleagues and loved ones, to see how they are coping during such challenging times.
“Taking some time out of your day to check in on a colleague or an old friend can really make a difference. This week and beyond, we are encouraging our colleagues around the world to pledge a small act of kindness and check in with at least two people, with the hope that we can not only support each other, but also uplift each other across our community.”
For further information about the campaign, please visit https://comms.cigna.com/checkin-uk.
About Cigna’s COVID-19 Global Impact Study
The Cigna COVID-19 Global Impact Study is an ongoing study that has been conducted by Cigna, in partnership with Kantar, between January and August 2020, and will continue for the remainder of the year. To date, more than 20,000 online interviews have been conducted across China, Hong Kong, Korea, New Zealand, Singapore, Spain, Taiwan, Thailand, United Arab Emirates, United Kingdom and United States.
The study was conducted using an online survey, with respondents recruited from online panels and undergo rigorous quality control. Age, gender and residing city quotas were set based on the population proportion of respective markets. The 20 to 25 minutes survey was completed anonymously.
About Cigna Europe
Cigna (NYSE: CI) is a global health service company dedicated to helping people improve their health, wellbeing and peace of mind. Cigna Europe has more than 60 years of experience in designing, implementing and managing international group health insurance and employee benefits programmes for domestic and international recruited staff from European corporations, International Organisations (IGO & NGO) and governments. We also provide healthcare for globally mobile individuals.
To support its European and Global Segments customers, Cigna Europe has dedicated offices in the United Kingdom, Belgium, Spain, Kenya, Dubai, the United States and Malaysia. Over the years, we have acquired an in-depth understanding of the daily challenges faced by domestic and international organisations, and their staff members in managing their health and wellbeing.