James Parker Radio Interviews

We commissioned independent dental research with 4Media relations, who specialise in multimedia campaigns. We wanted to find out people's attitudes towards dental health, identify the challenges people face when funding care and understand what they would be willing to pay towards maintaining their dental health. We captured opinions of 1000 people of mixed ages and locations throughout the UK. 93% of the respondents rated their dental health as important or very important to them, yet 32% of people delayed or cancelled their dental treatment due to cost.

James radio interview was to talk about the results. During the interview James was asked:

• How important is dental health to Brits?
• Why have so many Brits had to delay or cancel treatment?
• What can be done to help avoid high costs?
• What else does the research tell us and what can employers do about it?
• Where can we get information from?

To listen to the podcast click on the link below and the podcast will play in a new window. To download the podcast, right click on the link and select "Save target as" or "Save link as" depending on your browser options. The podcast will then be downloaded to your computer for you to play back in the media player of your choice.

October interview

July interview